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Mini-Me Crosstour: The New Honda Gienia

Honda Gienia, Image: Honda China

The unloved Honda Crosstour was last sold in 2015 and heavily criticized for its awkward, ungainly styling. After only 2 years, Honda has brought back a car with nearly identical styling in the 2017 Honda Gienia.

Available only in the Chinese market, the Honda Gienia is based on the Honda City, a sedan version of the Honda Fit. Dimension wise, the compact crossover Gienia is significantly smaller than the defunct Crosstour.

The Gienia is equipped with the same engine as the Honda Fit — a 1.5-liter four cylinder putting out 132 horsepower. Pricing starts at around $11,000 (75,000 yuan) with top versions topping out at $16,000 (110,000 yuan).

Honda’s marketing strategy in China takes a page out of GM’s marketing strategy in the mid-’60s: there is a vehicle for every segment, no matter how small the segment might be. Competing with the Gienia within Honda, there’s the aforementioned Honda City sedan; the Greiz, a restyled City; the Fit hatchback; the XR-V and Vezel Fit-based crossovers; and the Crider, an enlarged version of the City.

Clearly, Honda wants to make sure it covers all its bases, even if some models compete with each other.

Then again, with a population of 1.4 billion people and a rapidly growing middle class in China, the “niche� market for the Gienia will probably make it profitable to sell, even if it only takes a tiny percentage of the Chinese market.

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