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Mazda3 Diesel Death Down Under Puts Another Nail in North American Diesel Coffin

2015 Mazda3 Australia, Image: Mazda

A diesel version of the Mazda3 is dead in Australia, reports CarAdvice, leaving just the gasoline-powered version of Mazda’s compact on the market.

The removal of the diesel model comes ahead of a mid-cycle refresh that will bring Mazda’s hatchback and sedan inline visually with the refreshed Mazda6 and CX-5, and the new CX-9.

A number of circumstances played into Mazda’s decision to discontinue the compression-ignition option.

Karla Leach, Mazda Australia senior manager of public relations told CarAdvice that Mazda was always sceptical of how a diesel model would fare.

“When we launched it there were questions about diesel, but because of the low uptake we have decided to delete it from the range,� Leach said.

Adding insult to injury, the Mazda3 diesel was costlier than its petrol-powered siblings, likely having a negative effect on sales.

Mazda Australia will continue to market the Mazda6 sedan and wagon powered by the same 2.2-liter Skyactiv-D engine as the now-cancelled Mazda3 diesel.

In North America, Mazda is sticking to its guns when it comes to a forthcoming Mazda6 diesel, even as other automakers effort to make their diesel vehicles compliant to U.S. emissions regulations.

Mazda remains committed to bringing diesel to the United States. We do not have specific timing that we can announce,” Mazda USA representative Jacob Brown told TTAC.

Mazda USA is struggling in a booming market with sales down 9.6 percent so far this year. Overall sales for the brand plunged 17 percent in the first quarter of 2016 before rising in April and falling again in May.

Resident pocket-protector wearer Timothy Cain recently came up with a number of reasons why Mazda isn’t selling many cars amid the boom times. Chances are adding a diesel wouldn’t help matters.

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