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Cheaper Base Price, More Content as the Toyota Prius Fights Back

Newfound hybrid competition from the likes of the Hyundai Ioniq has forced Toyota into a mid-year strategy shift. Starting imminently, the automaker plans to offer a less expensive base model of the Prius while bulking up the model’s content with no-charge added safety features. According to automotive research and car-shopping website CarsDirect, …

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NYIAS 2017: Toyota FT-4X Concept – Mad for Millennials

Are you the “casualcore” type? If you have to ask what the hell that means, you’re not hip enough for this concept. There’s also a chance you live outside the city, or perhaps in the suburbs, and don’t take seldom, unplanned adventures with your trendy urban buddies on their day …

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Potential FJ Cruiser Replacement Teased for New York

Four words. That’s the extent of the details dropped by Toyota today, along with a picture that displays not quite an entire wheel. Perhaps the automaker should take a page from Fiat Chrysler Automobiles and release 397 feature-length films about each of the mystery vehicle’s components. The four words and …

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Toyota Is De-Volkswagenifying the Air in California

Toyota is teaming up with Clear Channel Outdoor Americas to help clean California’s air with a billboard advertising its hydrogen-powered Mirai fuel cell sedan. From April 3 to May 28, a total of 37 billboards in Los Angeles and San Francisco will filter smoggy air, thanks to the titanium dioxide-coated …

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2018 Toyota Yaris: A Slightly Meaner Hatch, in Looks Only

If you didn’t stay up to the wee hours last night excitedly singing the Toyota Yaris’ praises in an internet chat group, you’re forgiven. Demand for the subcompact hatch has fallen to remarkably low levels compared to years past, as newer, more dynamic hatches increasingly hijack buyers’ attention. Still, the …

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