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Mazda’s New Ad Campaign Uses Ben Collins and a Dog to Suggest Consumers Are Idiots

Mazda, which has seen its previously strong sales slip in Israel, feels the brand has developed a bum rap. Its once-exciting cars have become unworthy of praise in the Jewish republic — claims the company finds flagrantly objectionable. So, rather than take the perceived abuse lying down, the automaker developed the “Prepare to be Amazed” campaign in response. Its essence …

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Mazda CEO Explains Strategy While Simultaneously Breaking the Hearts of Rotary Fanboys Everywhere

Mazda has big aspirations for the future. However, its immediate plans don’t appear to include a successor to the RX-8, despite Mazda’s continued development on its trademark rotary engine and other conflicting information. Instead, CEO Masamichi Kogai says the company is going to focus on its push upmarket while diversifying powertrains and cementing …

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Critical Praise Ignored, Mazda 3 Sales Keep Falling

“It’s the one to have,” we said of the 2017 Mazda 3 on the last day of November, “but not the one you’ll buy.” Pat TTAC on the back for such an accurate forecast, as the very next day, Mazda revealed that Americans acquired fewer Mazda 3s in November 2016 than at …

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Ace of Base: 2017 Mazda3 4-Door Sport

Sometimes a manufacturer churns out a base trim that — all things considered — might just be the primo choice for that particular model. Here’s an example. When we started this nonsense Ace of Base series all the way back at the beginning of August, our very first contendah was …

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Mini-MPVs Just Won’t Hurry Up And Die Already

99.9 percent of the minivans sold in the United States in 2016 were (oxymoronically-titled) full-size minivans. The Kia Rondo finished its brief one-generation U.S. run in 2011, having generated 73,100 total sales over the course of nearly five years. Having produced more than 160,000 sales for Mazda USA, the Mazda …

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Don’t Call The Mazda CX-3 A Flop — Yet

Operating in the burgeoning subcompact crossover market that’s soon to welcome new entries from Toyota and Ford, the still fresh Mazda CX-3 is already suffering from declining sales. And the CX-3 is not declining from a particularly high and lofty point achieved earlier in its short lifecycle. There was no …

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