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Mazda Appoints Chief Marketing Officer in Upmarket Push

Mazda’s North American Operations has named Dino Bernacchi as its chief marketing officer, a position created specifically to aid the automaker in establishing itself as a premium brand. The manufacturer has taken steps to ditch its economical heritage for nearly a year as it pushes upmarket. Model redesigns have followed a cohesive, …

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Ace of Base: 2017 Mazda MX-5 Miata Sport

Sometimes a manufacturer churns out a base model in which it might be more prudent to spend one’s extra cash on aftermarket upgrades and not a more expensive trim. Here’s a candidate. Many songs of praise have been penned and much digital ink spilled of Mazda’s rear-wheel drive, two-seat roadster. From the …

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Piston Slap: Zoom, Zoom … Wander?

TTAC Commentator AbqJay writes: A couple of months ago I bought a slightly used 2016 Mazda 6 Grand Touring with 18,000 miles. The car is my wife’s daily driver; I drive it about once a week, and for longer trips, such as a jaunt I took from our home in …

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Ace of Base: 2017 Mazda 6 Sport

Before we start this Ace of Base, we need to get one thing clear: no one listens to automotive journalists. We can carp about bad cars and exhort the good ones, but at the end of the day, customers go out and buy whatever they want. I’m saying this with …

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The Mazda 3 Can Lose A Comparison Test, Apparently

I’ve only had the car for 2 days, but I can share what I think so far. A little context: I’ve owned 14 cars now, 12 of them manual. Integra, LX 5.0L Mustang, 6sp Accord V6 sedan, Prelude Si, Mazda 626, Protege, 3 and 6, etc, I’ve had some fun …

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Mazda Teases Sports Car Ahead of Tokyo Reveal

Mazda on Wednesday released a teaser image for a sports car it will show off at the Tokyo Motor Show on Oct. 28. The automaker divulged few details about the car, other than to say it would “almost condense Mazda’s entire history of sports car development into a single model,” which means nothing …

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Mazda3 Stop Sale Ordered Due to Gas Leak, Fire Risk

Mazda stopped selling and delivering 2015 and 2016 Mazda3s built between May 21 and Aug. 24, the automaker announced Tuesday. A faulty fuel shut-off value may lead to fuel being pumped into the charcoal emissions canister, which could lead to leakage, engine stalls and possible fire. The stop sale and recall affects 14,270 vehicles in the U.S. …

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I Was Wrong: Mazda’s Concept in Tokyo is Rotary After All

“We’ve all but given up on rotary powered engines being fuel-efficient and commercially viable so calling this an RX concept would be a long throw.” Speaking to Autocar on Tuesday, Mazda’s chief research and development officer Kiyoshi Fujiwara said that the company’s sportscar concept coming to the Tokyo Motor Show this week would …

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