The flagship 8 Series badge is set to return to BMW as part of the German prestige brand’s push to increase its offererings at the flagship end of its model range.
Speaking with TMR at the Geneva Motor Show last week, BMW’s global sales and marketing director Ian Robertson confirmed that BMW is seeking to expand its range of luxurious large cars in response to increased demand in markets such as China, the Middle East, and the USA.
While Robertson was reluctant to officially confirm the 8 Series badge is part of the plan, he admitted the upcoming X7 SUV won’t be the German brand’s only new contender in the uber-luxury segment.
“One thing we have said in our strategy presentations recently is that we have stated we want to widen our large car scope in the future so you are going to see the first steps in that direction with the X7,” he said.
“It’s an area where we need a product, and while it’s a global product it will work best in some particular regions like the United States, China and Australia while in Europe, probably less so.
“All in all, the large car segment will expand and there is a lot of speculation about whether we bring back the 8 Series – you’ll have to wait and see – but it will broaden substantially.”
The most likely direction BMW is expected to take for its anticipated 8 Series revival is to develop high-end coupe and convertible models based on the latest-generation 7 Series’ carbon-core construction, created as direct rivals for the likes of the Mercedes-Benz S-Class Coupe and Cabriolet and also Bentley’s upcoming third-generation Continental GT.
Both cars are said to take their design inspiration from the Pininfarina-designed Gran Lusso concept car (pictured) that was revealed at the 2013 Concours D’Eleganza on the shore of Lake Como in Italy.
The move could also see a re-positioning of the existing 6 Series models – coupe, convertible and four-door Gran Coupe – to make them more affordable and fill the price gap between the regular 5 Series they are based on and the proposed 8 Series models.
BMW is understood to have a major reveal locked in for the Frankfurt Motor Show in September, beyond the debut of the new Z5 it is has co-developed with Toyota. Stay tuned for more details.
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