Relaunching Alfa Romeo has been an expensive undertaking for Fiat Chrysler Automobiles, and the brand continues to hemorrhage cash while FCA scrambles to get the Giulia and upcoming Stelvio into driveways. While discussing the company’s fourth-quarter earnings, CEOÂ Sergio Marchionne confirmed that Alfa was a financial vortex last year and will remain that way until Americans see more than just the occasional 4C cruising down the boulevard.
It cost a fortune to develop theÂ Giorgio platform that underpins the new Alfa models â€” Marchionne claims FCA spent $2.7 billion on the relaunch. To recoup some of those expenses, the brand is going to share its fancy new bones withÂ Maserati, Dodge, and Jeep vehicles.Â
Automotive NewsÂ reports that Marchionne said Giorgio will become part ofÂ “the whole Maserati development beyond 2018,” as well as underpinning Dodge vehicles and some larger Jeep models. However, he didn’t elaborate on how large. Rumors about Giorgio replacing the aged LX platform have become increasingly common and typically include the caveat that the updated carsÂ would be smaller in stature. If full-sized Chargers and Challengers would likely be scaledÂ down to accommodate the platform after 2020, what does that mean for “larger” Jeeps?
Inside sources at FCA confessed to Auto News that the Journey and Durango will also make use of the platform â€” meaning the Grand Cherokee is likely as big asÂ Giorgio will go.
Fiat Chrysler will be throwing the framework around rather liberally.Â Maserati will use a modified version of the platform on its models, including the next GrandTurismo, Alferi, Quattroporte and Ghibli, with the possibly of an entirely new midsize SUV. AlfaÂ is planning eight new Giorgio-based models of its own and there is wind of an all-new midsized Dodge car, too.
“The investment in Alfa Romeo and certainly the technical investment in the architecture was something that was designed to benefit more than Alfa,” Marchionne said. “I’m happy that we have finally found clarity of thought in the extension of these architectures well beyond Alfa.”
In 2014, FCA claimed that it would invest 5 billion euros into Alfa Romeo andÂ expand its annual sales volume to 400,000 unitsÂ by 2018. Facing troubles over brand’s relaunching, Alfa delayed that timeline to 2020 and abandoned any specific volume targets.[Image: Fiat Chrysler Automobiles]