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2018 Lamborghini Urus Will Share $240k Price Tag With Huracán

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Lamborghini’s newest foray into the premium truck/SUV market may still be for the production stop light to go green, but when it does, it will likely be priced in line with the Huracán.

According to Motoring.com.au, Lamborghini RD board member Maurizio Reggiani says the Urus “is still not confirmed for the brand,” and is awaiting final approval from the top brass at Volkswagen AG. Once approved, however, the premium SUV will enter production at the end of 2017 at the earliest.

The statement flies in the face of proclamations of a confirmed 2017 production date by both brand CEO Stephan Winkelmann and Lamborghini Japan sales and marketing boss Eginardo Bertoli. Bertoli adds that the Urus “will be priced similarly to the Huracán, to maintain the brand’s position as premium” when it arrives in Japanese showrooms in 2018.

In the United States, the Huracán starts at $237,250 MSRP. At that price, the Urus would be the most expensive premium SUV available that doesn’t have six wheels or leather from the alleged nether regions of Moby Dick. That said, Reggiani says approval matters more than price at this time, which is likely a formality before the New Age Rambo Lambo roars out of Italy in a few years.

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